Educational Resources & Tech Tools 11/16/2019

• Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

  • “We very quickly learned that when you try to convince the consumer by starting the dialogue with the technology, you certainly attract some early adopters who are technically oriented,” Brown says of the initial approach, “but you may be missing the vast majority of consumers who are much more interested in hearing about the benefit.”
  • winning converts wasn’t about changing the product; it was about recalibrating expectations.

Posted from Diigo. The rest of my favorite links are here.